Logotype.

The logo represents the globe and users around the world. News availability regardless of the user's location. The logo is made using smooth shapes and smooth lines, as well as a modern gradient.

Stage of work

User Research

I conducted quantitative and qualitative analyses. I also conducted and analyzed competitive research. Most often, representatives of the crypto community are interested in financial and investment services, as well as software development.

Education:

More than half of the respondents (58.2%) have a higher education, more than a quarter (26%) have a secondary vocational education. Another 12.5% of respondents have secondary specialized education. 3.3% of users have an advanced degree. 8.3% are still only studying.

Field of activity:

13.2% of respondents do not work anywhere, and 17.7% own their own business. More than half of the respondents (57.2%) are employees. Another 3.6% of survey participants did not indicate their occupation.

Income level:

50.8% of respondents called their income level average. Another 29.6% considered his income low. Above average income was 7.2% of respondents. 1.7% of users reported high income levels.

Persona: Alexander Brin

Empathy map

User flow

Site map