Fully responsive
e-commerce website
Project duration:
February 2025
My role:
UX Designer, UI Designer.
Responsibilities:
Creating wireframes and prototypes, Designing a responsive user interface, Visual design and brand identity, Conducting usability testing.
Tools:
Figma, Illustrator, Photoshop, Firefly
5 Minute Gourmetis an e-commerce website specializing in premium-quality frozen meals prepared by world-class chefs. The goal of the project was to design a visually appealing and intuitive interface that provides a smooth and convenient shopping experience across all devices.
The existing website lacked visual appeal and clarity, leading to low conversion rates and poor mobile performance.
To redesign the e-commerce experience to better reflect the premium nature of the product and to improve user engagement and sales.
Busy professionals and food enthusiasts looking for gourmet-quality meals that are quick and easy to prepare at home.
